About

About Bayan

Bayan Qutub is a pioneering Diversity, Equity, and Inclusion expert, and the first Saudi Certified Diversity Executive. Her journey to becoming a DEI professional is deeply personal, rooted in her lived experiences of navigating societal expectations and feeling “the other” in organizations and communities.

As a woman, Arab, Muslim, Saudi, mother of two, non-disabled, Arabic and English speaker, and heterosexual, Bayan’s intersecting identities have profoundly shaped her worldview. Living abroad for over a decade in Australia and Canada, she often found herself as the only Saudi, the only hijabi, or the youngest in the room. These experiences raised urgent questions: What does it mean to feel unseen and unheard? How can organizations create spaces where everyone belongs?

Bayan’s search for answers led her to explore these questions academically and professionally. Her Master’s thesis examined how minoritized identities, such as “Arab Muslim,” affect students’ experiences on international campuses—and what institutions can do to foster inclusion. Today, she has expanded that inquiry to workplaces and communities through her consultancy, B-equitable.

Bayan’s Mission

Through B-equitable, Bayan helps leaders and organizations move beyond tokenism to build inclusive environments that truly embrace diversity. She offers DEI consulting, workshops, and assessments tailored to organizations looking to integrate equity into their culture and strategy.

For individuals, Bayan focuses on empowerment. She equips clients with tools to navigate bias, overcome barriers, and build resilience. Her approach is personal, actionable, and rooted in her belief that belonging is a basic human need.

Why It Matters

Bayan has witnessed the isolating effects of exclusion—and the transformative power of inclusion. Her work is driven by a vision of building communities where everyone feels valued, understood, and included. Through B-equitable, she is on a mission to expand the collective Arab consciousness around DEI, one conversation and one organization at a time.